There is a growing momentum and tide within the world of culture for example, amongst well known sports people, celebrities, musicians, actors and comedians. From Selena Gomez to Mark Rufallo, Penelope Cruz, John Cusack, John Legend and other high profile celebrities all come out during Israel’s attacks on Gaza, using social media and other platforms, on the issue of Palestine. Some have tweeted #FreePalestine while others have gone further in slamming the Israeli attacks on Gaza as a “genocide”. And the number that have joined the boycott of Israel is growing on a daily basis.
The groundswell of support for the Palestinian struggle and BDS campaign, coming from all quarters of the academic and cultural community and even major corporations, in many ways is a result of the practical, strategic and goal-orientated boycott, divestment and sanctions (BDS) of Israel movement that is capturing the world by storm. BDS offers a non-violent route and path for us to channel our energies.