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Wheeler notes that the invisible cordon between Israeli apartheid and other political causes is wearing thin, a trend he attributes in part to social media. “As […] previous editorial controls have been lifted,” he says, “celebrities have become more confident that they can engage in the Israel–Palestine dispute.” Wheeler wrote this in 2014, shortly after the last but one Israeli war on Gaza. It was a period when many celebrities stood with Palestine – including, importantly, a coalition of the world’s sexiest Spaniards. Yet this outpouring of solidarity was followed by an equal deluge of apologies, as Israel’s supporters successfully framed the celebrities’ use of the term “genocide” as antisemitic (rather than, as scholars of international human rights law have frequently argued, accurate). These celebrities learned the hard way why their peers had been silent.